Thursday, June 5, 2014

More Marketing with your Ohio Tax dollars

Too bad the results are not as good as the marketing!

I guess that is why I keep gitting these pop up advertising for E-Schools.

I defy you to find any of the report cards in the marketing materials.  Pick an Ohio E- school any of them.

For example Connections Academy Ohio reports 90% parental satisfaction.  No where does it mention the F's on the Ohio report card.

http://www.ohio.com/news/local/charter-school-operators-use-key-words-to-entice-families-away-from-public-schools-1.491420

With profits on the line, private charter school companies are advertising on television, radio, billboards, handbills and even automated telephone messages to entice students away from public schools.
And with words such as free, flexible, one-on-one and find your future — and taking opportunities to play on fear — the privately run, publicly funded schools are being quite successful.
Enrollment in Ohio charter schools now stands at more than 120,000 in nearly 400 schools, with seven more schools expected to open next year. These quasi-public schools enroll less than 7 percent of Ohio’s students and receive $912 million in state tax dollars, about 11 percent of all state funds set aside for primary and secondary education.

State audits suggest that some Ohio charter schools spend more than $400 in public money per student to attract them away from public schools, and now public school districts are retaliating by spending their own money in an effort to keep the kids.

A great way to spend Ohio tax dollars.  Marketing wars for failing E-schools.

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